YouTube SEO Study: Factors That Correlate With Top Rankings

June 12, 2025 9:16 pm Published by Leave your thoughts

Claiming your GBP makes your business look more credible and professional, ensuring that customers see accurate, up-to-date information. It also gives you full control to respond to reviews, post updates, and optimize your listing — key factors in improving your Google Maps ranking. Google decides which businesses rank at the top of its searches based on several factors. The more aligned your business is with these factors, the higher your chances of appearing in front of potential customers. Like it or not, customers evaluate businesses based on their online presence. If you’re missing photos, reviews, or key business details, that could be the deciding factor in whether they choose you or go elsewhere.

Ways to Increase Traffic to Your Website

In the past, many website owners tried to improve their website’s ranking by repeating or including various keywords on their pages without any context or additional value. The search engine tries to understand the content on your webpage and determine whether or not it might be relevant for some particular search query. Relevance of the content is one of the most important ranking signals for Google’s algorithm. At this point, we can confidently say that internal links and inbound links are still considered a ranking factor. It’s worth considering that there are many reasons why Google would downplay the importance of links, such as to reduce link spam.

#2 – Low Branded Click Through Rate

seo ranking factors

I also made sure to give the strategy a name to make it easy to remember. A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you. Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video). If you’ve tried to learn SEO before, you’ve probably heard about the importance of “high-quality content”. But if you want to get the most out of internal links, I recommend implementing these tips.

  • Readable content enhances user experience, encouraging visitors to stay longer on your site, which reduces bounce rates and signals to Google that your content is valuable.
  • When a business has many good reviews, Google recognizes it and boosts that ranking higher.
  • As long as your navigation is organized, users won’t have a problem finding the information they need.
  • Above all, you should take care to avoid “black hat” SEO practices, which are dishonest or unethical attempts to game search algorithms and artificially boost rankings.
  • But fishing with a net might catch dozens of fish with a single throw.

Bing Search Quality Blog

seo ranking factors

You can leverage tools like Serpple, which offers efficient tracking of keyword rankings at a lower cost than many competitors. This allows you to monitor organic traffic and assess how well your site is performing against others in your niche. Domain authority, in and of itself, is not one of the Google ranking factors as it is a score created by Moz.

seo ranking factors

By implementing effective SEO strategies—such as keyword optimization, high-quality content, and technical enhancements—businesses can improve their visibility in search engine results. For example, if someone searches “best SEO tools,” Google will use ranking factors to serve content that best answers the query. The more contextual internal links and credible external backlinks to a page, BHS Links the more confidence search engines have in ranking that page well for its focused keywords. This article explains critical Google ranking factors like quality backlinks, positive page experience, and original content creation. Local ranking factors related to personalization have remained steady since 2018, after peaking in perceived importance in 2017. Examples of online directories include Yelp, YP.com, Foursquare, and Citysearch.

seo ranking factors

Detailed content demonstrates expertise and authority, making it more likely to satisfy users’ needs and earn higher rankings. Unique content can capture the interest of users and encourage them to engage more deeply with the site. By presenting fresh ideas and viewpoints, original content enhances the user experience and builds a site’s reputation as a valuable resource. SEO often delivers a better return on investment (ROI) compared to other marketing strategies.

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This post was written by SPORTSERVE ADMIN

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